Image Building Mechanism and Strategies in TVET

Date : Nov. 24-28, 2014 /
Venue : Ubon Ratchathani, Thailand /
Program Type: In-Country Program /
Collaborating Organization: Office of the Vocational Education Commission (OVEC), Ministry of Education, Thailand /

The delivery of the program follows a learning approach, beginning with an introduction to the image, corporate image, followed by a corporate building process, image management and strategy, and finally a self-directed learning approach through institution image action plan.

Theme Papers

  • Theme Paper 1: Corporate Image:
    • What and Why? Image, its components and importance
    • Measurement of Corporate Image
  • Theme Paper 2: Building Corporate Image for TVET
    • Corporate Image and Public Relations
    • Mechanism, Process of Corporate Image Building, and Promotion
  • Theme Paper 3: Management of TVET Corporate Image
    • Strategy, Planning and Management of Institution Image
    • Maintenance of Corporate Image, Identity and Reputation
  • Theme Paper 4: Action Planning of Institution Image Building and Promotion
    • Strategic Planning of Institution Image Building
    • Developing an Action Plan

Project Work: Preparation of Institution Image Building Action Plan

Another important part of the program is the conduct of the National Seminar on TVET Image Building: Stakeholders’ Perspective which will be participated in by In-Country Program participants, media, advertising agencies, public relations officers in both public and private sectors and other interested participants.