Program Type: International Webinar /
FOCUS OF THE WEBINAR
This webinar examines the strategic role of brand management in strengthening the reputation, visibility, and competitiveness of TVET institutions through effective leadership, stakeholder engagement, and institutional positioning.
It reflects the following Sustainable Development Goals (SDGs):
SDG 4: Quality Education - strengthening institutional excellence by enhancing the visibility, credibility, and quality of TVET systems.
SDG 8: Decent Work and Economic Growth - promoting public confidence in TVET to develop a skilled and employable workforce that responds to evolving labor market needs.
SDG 9: Industry, Innovation and Infrastructure - fostering stronger collaboration between TVET institutions and industry through strategic positioning and institutional partnerships.
SDG 17: Partnerships for the Goals - encouraging collaboration among governments, industries, development partners, and educational institutions to strengthen TVET systems and institutional sustainability.
Discussions
will explore key themes such as institutional identity, brand management,
reputation building, strategic communication, digital engagement, employer
and industry perceptions, stakeholder experience, and the role of leadership
in positioning TVET institutions for long-term success.
OBJECTIVES
- To enhance understanding of brand management as a strategic function in strengthening the reputation and competitiveness of TVET institutions.
- To examine effective strategies for institutional positioning, stakeholder engagement, and reputation management in the TVET sector.
- To promote innovative approaches to strategic communication and digital engagement that strengthen public confidence in TVET.
- To foster collaboration among TVET institutions, policymakers, industry partners, and communication professionals in advancing institutional excellence and sustainability.