Date : Nov 26-30, 2018 /
Venue : Songkhla Province, Thailand /
Program Type: In-Country Program /
Program Contents
Theme Papers:
- Theme Paper 1: The Image and the Attractiveness of Technical Education and Vocational Training (TVET) from the Standpoint of the Stakeholders
- Theme Paper 2: The Application of 7Ps of Marketing in TVET
- Theme Paper 3: The Strategic Brand Concept – Image Management
- Theme Paper 4: Improving the Image of the TVET Institutions though C4D Strategy Plan
Workshops:
- Workshop 1: Identify and analyze problems regarding the poor image and unattractiveness of TVET as a whole and provide possible way forward
- Workshop 2: Prepare marketing plan for enhancing image of TVET programs based on the output of Workshop 1 and integrate the 7Ps of Marketing
- Workshop 3: Prepare BCM (Brand Concept Management) Plan
- >Workshop 4: Preparing of C4D Strategy Plan for Image Building
National Seminar on “The Image of TVET in the Perspective of the Stakeholders”