Program Type: In-Country Program /
Program Contents
Theme Papers & Presentations
Special Lecture: Blue Ocean Strategy for Branding and Image Building of TVET
Theme Paper 1: Introduction to Branding and Brand Concept Management
- An overview of branding and brand concept management.
Theme Paper 2: Understanding Branding in TVET Context
- Key elements of a strong brand: identify, image, and reputation.
Theme Paper 3: Strategic Planning for Brand Building
- Importance of strategic planning in branding
- Linking branding into the institution’s strategic goals.
Theme Paper 4: Developing a Branding Strategy
- SWOT Analysis for Institution’s brand.
- Identifying target audiences and stakeholders.
Theme Paper 5: Developing a Marketing TVET Institutions
- Role of marketing in brand building.
- Key marketing channel: digital, traditional, and community engagement.
Theme Paper 6: Image Building for TVET Institutions
- Setting marketing objectives aligned with branding goals.
- Budgeting and resource allocation for marketing activities.
Theme Paper 7: Monitoring and Evaluating Branding Efforts
- Key performance indicators (KPIs) for branding success.
- Tools for tracking and evaluating branding and marketing efforts.
Task Exercises and Workshops
- Task Exercise: Developing a Branding Strategy
- Workshop 1: Crafting a Branding Strategic Plan
- Workshop 2: Integrating Branding and Marketing Plans
Program Objectives
The main objectives of the program are to:
- Discuss and share ideas on branding and image building in TVET programs among the youths.
- Identify challenges, analyze methods to attract interest in TVET, and explore possible ways to move forward.
- Create an institutional TVET branding plan.
- Develop strategic plan for image building through Brand Concept Management (BCM).
- Understand the industry’s perspectives on image building.
